When it came to hero handset launches for Samsung, iris had experience breaking out of category focused media, instead generating hype & buzz in popular culture with millennial minded masses. But for the revolutionary new S8, iris needed to find another level of ambition & sophistication. Read more…
EMF worked closely with iris and all suppliers on this technically challenging launch event, providing the power infrastructure within the multi-levelled Collins Music Hall.
Watch the video to see the stunning results!